The “Q“ is the seal for service quality in Germany. Many businesses in Germany have been certified with the Q criteria and are therefore focused on service with extremely high quality. The focus lies in the conscious evaluation of the quality of the management and service. This way, weaknesses can be noticed and a way to improve the service quality can be introduced. The aim is to exceed the guest´s expectations and to improve its own competitiveness. Businesses which decide to get one of these certifications particularly value a quality and guest orientated way of working as well as a constant improvement of their offers.